You're coaching. We're at the front desk.

We answer the calls you miss, follow up with every lead, and reply to your Google reviews. For studios and gyms around Annapolis.

Get 10 review replies, free

Grounded CrossFit in Hanover runs our call and lead system. 29 new members in its first two months, each one traced to where they came from. Review replies are the newest piece.

Grounded CrossFit members and coaches together on the gym floor in Hanover, Maryland — Grounded CrossFit, Hanover, Maryland.

I'm Deane Boone, and I live in Anne Arundel County. I set this up and run it myself, so you talk to the person doing the work.

Before this, 21 years building finance and data systems at SiriusXM. deane.boone@smbevolution.ai

Your Google reviews are the next front desk.

We checked 59 studios and gyms around Annapolis. 37 leave half their Google reviews without a reply. 15 have never replied to one.

Someone deciding where to book a trial reads those reviews and notices who answers. We draft a reply to each new review in your voice. You approve it with one text, and we post it.

Review counts from public Google listings, October 2026.

SMB Evolution

New 5-star review from reviewer. Draft reply: "a reply in your voice" Reply YES to post it, or send your edit.

YES

That's the whole job on your end.

The rest of the front desk, running at Grounded

The calls and the leads: real messages and records from Grounded CrossFit's system, July and August 2026. Members' names are changed and phone numbers removed.

Every missed caller gets a text back

When nobody can pick up, the caller gets this text, with a way to book a free trial on the spot. A coach gets a task to call them back.

97 missed callers texted back in two months.

Grounded CrossFit

Hey Sam! This is Grounded CrossFit's virtual assistant following up on your call. A coach (Patrick or Natalie) will be in touch soon - in the meantime you can grab a free trial class anytime at groundedcrossfit.com/trial. Anything else you need, just text back.

The exact text Grounded sends. Caller's name changed.

Spam calls stopped at the door

After ten spam calls in one day, the main line got a greeting that asks callers to press one. Robocalls don't. Real people reach Natalie's phone, and if she's on the floor, the AI receptionist answers.

Zero spam calls in 10 straight weekdays after it went in, with no real caller blocked.

"Thanks for calling Grounded CrossFit. To reach the gym, press one."

What every caller hears first

The coach hears about a new lead right away

New leads land on the coach's phone within minutes, not in an inbox nobody checks. One text per lead, never during quiet hours.

92 new-lead alerts sent to the coach's phone in two months.

Grounded alerts

New Grounded lead: Jamie R. - (410) 555-0142 - website trial form 6:42pm. Open the app to reply.

The exact alert format. Name and number changed.

An assistant that knows when to hand off

The AI assistant answers lead questions by text. It says it's the gym's virtual assistant, never pretends to be staff, stays quiet from 9pm to 8am, and after three replies it brings in a person.

Most conversations need a person, and it knows that. It handed 162 to Patrick's team on purpose (billing, cancellations, anything it shouldn't touch) and answered 80 on its own.

Natalie and Patrick, coaches at Grounded CrossFit — Natalie and Patrick, the people it hands off to.

Every new member traced to where they came from

Each month Patrick gets a report: every new member, how they first reached out, who answered first, and where they found the gym. This is one real row from August.

29 new members in July and August, all traced this way.

Membername removed

MembershipUnlimited, committed

First reached outJuly 17

Answered first byAI assistant

Found the gym throughSocial media, then the website

StartedAugust 1

Want this at your studio? Start with the free part.

Get 10 review replies, free

Tell us your studio. We'll write replies to your 10 most recent unanswered Google reviews and email them within two business days. Post them yourself. No call needed.

If you like them, we talk for 15 minutes about the rest: missed calls, lead follow-up, chat on your site. Calls and reviews are running in about a week. Text-back turns on once the carriers approve your business for texting, usually 7 to 10 days. We file that on day one. You get one plain report a month.

Our promise for your first 30 days: every review gets a reply within 48 hours and every call gets answered. If we miss, your second month is free.

One studio per specialty per town. We won't take on your competitor down the street.